Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Online
Workshop
Module Offerings
5603DGABW-SEP-PAR
Aims
The aim of this module is to help students develop a detailed understanding of the design and process of research in the business and management context.
Learning Outcomes
1.
Evaluate the role of business research in informing business decisions and practices.
2.
Develop the skills required to critique published research.
3.
Demonstrate an informed understanding of the processes and techniques involved in research design, and in the collection and analysis of research data
Module Content
Outline Syllabus:The role of business research in informing business decisions and practices.
Motivations behind the use of research and how it can be used to derive value.
Searching and critiquing the literature to inform research projects.
Framing research needs, aims and research questions
Appropriate design, planning and delivery of research projects.
How to critique research plans and projects.
Sources of data available to researchers and how to generate primary material.
Qualitative and quantitative data – modes of data collection.
Analysis of quantitative and qualitative data
Negotiating access and ethical issues in research
Additional Information:This module discusses different methods and techniques vital to the development of rigorous and relevant research that can inform business decisions and practices.