Course Catalogue

LJMU Partner Taught

1. Identify, observe, explore and gain an appreciation of the works of peers and experts within your specialism;
2. Become familiar with the concept of interrogating and interpreting a brief;
3. Explore idea generation techniques;
4. Generate concepts in response to ideas, story, script, genre and target audience;
5. Visualise and communicate ideas and designs in the context of your chosen specialism;
6. Produce initial material to communicate ideas and concepts that may take the form of: visuals, scamps, sketches, thumbnails, storyboards, animatics, mock-ups, digital images, wireframes or other means as common in your chosen specialism;
7. Use the language and terminology of your chosen specialism and construct a personal glossary that gives insights into the jargon used in other specialist design fields;
8. Consider elements of visual manipulation and persuasion;
9. Explore the psychology of visual narrative and perception;
10. Explore the means by which complex information and data is visually communicated as in infographics;
11. Consider visual theories such as the Gestalt School, identifying visual ways in which stories are told such as 'Golden Ratio', hierarchy, etc.
12. Apply design knowledge, theory and practice from previous learning experience in the context of your chosen specialism; and
13. Take designs from a concept stage to final output

Outline Syllabus:
In order to tell a story visually you will need to explore visual language by which the narrative is communicated which is at the core of the designer's skills. The module focus on the same.
You will conduct initial research in response to a specific specialist brief, ideate on the basis of that research, scope and analyse ideas and having identified a solution you will explore and develop the visual means by which you can retell, relate and convey the story/message visually. Following this you will be required to implement your visual narrative using industry common techniques and processes as common within your chosen specialism.
During the module you will become familiar with the stages of completing a project and maintaining alignment to the visual narrative throughout.

Additional Information:
This module is aimed at developing your capacity to visualise a concept/story/message in response to a chosen or directed brief within the context of your chosen specialism and based on your specialist knowledge and skills as acquired in previous modules.