Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Seminar
Module Offerings
5502SSLNLC-SEP-PAR
Aims
To discuss the principles and practices of marketing with specific focus on organisations within the leisure and tourism industry.
Learning Outcomes
1.
Identify creative solutions to organisational challenges in marketing and managing organisations
2.
Plan and execute a marketing project using appropriate techniques and procedures
3.
Work effectively, independently and with others
4.
Exploit ICT and resources efficiently and effectively
Module Content
Outline Syllabus:Focussing on a specific organisation, the learner will identify the challenges of marketing a service and analyse the marketing mix in terms of the 7P’s. An evaluation could be made of the internal/micro environment of a chosen organisation by applying tools such as a SWOT analysis and the Boston matrix. The Macro environment could also be analysed by utilising PEST and Porters 5 Forces. Knowledge gained through taught sessions will then be utilised in order to create a marketing campaign for a specific organisation. SWOT and PEST analyses will be carried out to identify an area of weakness within the business and appropriate steps will be made in order to reinvent such an area in order to gain competitive advantage
Additional Information:For their presentation students will identify a new marketing opportunity within their placement organisation and present this in the form of a new marketing campaign.