Presentation

Formal Report

Focussing on a specific organisation, the learner will identify the challenges of marketing a service and analyse the marketing mix in terms of the 7P’s. An evaluation could be made of the internal/micro environment of a chosen organisation by applying tools such as a SWOT analysis and the Boston matrix. The Macro environment could also be analysed by utilising PEST and Porters 5 Forces. Knowledge gained through taught sessions will then be utilised in order to create a marketing campaign for a specific organisation. SWOT and PEST analyses will be carried out to identify an area of weakness within the business and appropriate steps will be made in order to reinvent such an area in order to gain competitive advantage

Principles and Practices of Marketing - 5502SSLNLC

Principles and Practices of Marketing

Exploit ICT and resources efficiently and effectively

Identify creative solutions to organisational challenges in marketing and managing organisations

Plan and execute a marketing project using appropriate techniques and procedures

Work effectively, independently and with others