Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Seminar
Module Offerings
5500YPCBSC-JAN-PAR
Aims
To provide students with both a theoretical and practical understanding as to what key considerations organisation (s) should evaluate in order to create, develop and maintain a web-enabled business. Given the significant development of both web technologies and legislative changes, students will become aware as to how strategic business decisions, need to incorporate such aspects, in order to ensure long term viability.
Module Content
Outline Syllabus:The module will review the following key areas of e-commerce and how web-enabled technologies are applied but not limited to:
Artificial Intelligence applications within a variety of global organisations
Big data and what to do with it ?
Cloud storage and linkage to digital analytics
Customer Related Marketing (CRM) – including e-CRM
Digital Analytics – including value to customer metrics
E-Business strategies
E-Commerce
E-Supply Chain and logistical connections
EU General Data Protection Regulation (EU GDPR),
Future Technologies / Trends of Digital Business – i.e. quick response payments, block chain and distributed ledgers; Apple Pay and AliPay
Marketing and CRM
Mobile user interaction
Omni-channel e-commerce,
Privacy and Electronic Communications Regulations Act (PECR);
Social media – development into a strategic strength
Additional Information:No Course Notes Were Provided.
Assessments
Exam
Report