Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Seminar
Workshop
Module Offerings
5103LBSBW-JAN-MTP
Aims
The course aims to introduce students to business intelligence tools that are used to transform structured and unstructured data into actionable insight. Based on data, students will learn how to lead and manage digital initiatives and/or to identify digital opportunities and devise digital strategy to respond to changes in markets and competition.
Module Content
Outline Syllabus:- Digital business
- Digital customer
- Data and databases
- Primary and secondary data sources
- Big data
- Data cleaning
- Data analytics
- Data visualisation
- Business intelligence reporting
Module Overview:
The course aims to introduce you to business intelligence tools and software used to transform structured and unstructured data into actionable insight. Based on data, you will learn how to lead and manage digital initiatives and/or to identify digital opportunities and devise digital strategy to respond to changes in markets and competition.
The course aims to introduce you to business intelligence tools and software used to transform structured and unstructured data into actionable insight. Based on data, you will learn how to lead and manage digital initiatives and/or to identify digital opportunities and devise digital strategy to respond to changes in markets and competition.
Additional Information:The module looks at Digital Business Intelligence (DBI) as a technology-driven process for analysing data and presenting actionable information to help corporate executives, business managers and other end users to make informed business decisions. DBI encompasses a variety of analytic tools, software applications and methods that enable organisations to collect data from internal systems and external sources, prepare it for analysis, develop and run queries against the data, and create reports and data visualisations to make the insight available to end users.
Assessments
Report
Report