Teaching Responsibility
LJMU Schools involved in Delivery:
Humanities and Social Science
Learning Methods
Lecture
Workshop
Module Offerings
5100MEDCUL-SEP-MTP
Aims
1. To introduce students to ways of analysing public communication as both a textual form and cultural practice.
2. To support students in the development of work related transferable skills.
3. To provide students with the opportunity to undertake and reflect upon professional practice in media, cultural and communication industries.
Learning Outcomes
1.
Develop a public information campaign in response to a client-defined problem.
2.
Reflect critically upon the principles and practices of public communication.
3.
Demonstrate work-related transferable skills around initiative, problem solving, verbal and written communication and team-working.
Module Content
Outline Syllabus:Introduction to persuasive communication; Introduction to the notion and nature of public information campaigns; Introduction to the design and pitching of a public information campaign; Analysis of existing forms of public communication; Understanding the client-agency relationship.
Module Overview:
Public Communication is a work-based learning module about advertising and its role in awareness raising, communicating information and persuasion. We will introduce you to the study of advertising as persuasive communication and you will examine both theoretical and popular responses to advertising as a cultural form and develop critical analytical skills to deconstruct it. We will then move on to the world of Public Information Campaigns (PICs), those not-for-profit campaigns that encourage us to eat healthily, to drive soberly and to engage in sexual activity safely. You will be briefed by a real-world client about a Public Information Campaign they want you to develop. You will then work in campaign teams to design and then pitch a campaign in response to the client brief.
Public Communication is a work-based learning module about advertising and its role in awareness raising, communicating information and persuasion. We will introduce you to the study of advertising as persuasive communication and you will examine both theoretical and popular responses to advertising as a cultural form and develop critical analytical skills to deconstruct it. We will then move on to the world of Public Information Campaigns (PICs), those not-for-profit campaigns that encourage us to eat healthily, to drive soberly and to engage in sexual activity safely. You will be briefed by a real-world client about a Public Information Campaign they want you to develop. You will then work in campaign teams to design and then pitch a campaign in response to the client brief.
Additional Information:This module equips students with the knowledge and skills to research, design and pitch a public information campaign for a 'live' client. The campaign itself is produced for the purposes of assessment but the task asks them to display the sort of transferable skills associated with professional practice in persuasive communication. The workshop sessions will be used to provide support for campaign groups as they move through the research, design and pitch phases of their campaigns.