Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Seminar
Workshop
Module Offerings
5052YPCBM-SEP-PAR
Aims
Students will examine the different methodological approaches and the benefits which can be gained from each or a mix. Students will also learn different methods of synthesising data and findings that will enable them to develop valid and reliable conclusions that would facilitate informed business choices.
Learning Outcomes
1.
Demonstrate necessary skills to develop their scope and understanding of research methodologies
2.
Apply in the right context the various research methodologies to match their subject/business focus
3.
Demonstrate the research skills required to collect and understand secondary data and/or primary data in the intended marketplace
4.
Demonstrate their ability to digest the complexity of their market and make valued decisions based on factual data
5.
Demonstrate an understanding of the ethical considerations of any research
Module Content
Outline Syllabus:1. Examining theoretical approaches to methodologies
2. Research ethics
3. Research paradigms and approaches
4. Secondary data analysis
5. Qualitative and quantitative primary data collection approaches
6. Data collection instrument design
7. Methods of data analysis
8. Data analysis software packages