Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Screen School
Learning Methods
Lecture
Seminar
Module Offerings
5038JOURN-SEP-MTP
Aims
1. To build on and develop students' previous production and writing skills to produce and present online sports content.
2. To allow students to develop some advanced writing skills and formulate ways users can be encouraged to generate news-orientated content.
3. To work as a team in a live newsroom environment, covering stories in real-time
Learning Outcomes
1.
Demonstrate a knowledge of online production processes including industry
standard content management systems (CMS).
2.
Edit copy accurately and write effective web headlines under pressure of deadlines
3.
Research, evaluate and edit appropriate images and use them with copy to
maximum advantage.
4.
Understand how to apply the principles of Search Engine Optimisation (SEO) to
content where appropriate.
5.
Demonstrate an understanding of the importance of user generated content and interactivity with users.
Module Content
Outline Syllabus:Web site production. Students will work as news teams and individually to learn how to write for the web and produce web content, including online text editing and headline writing. Introduction to advanced sports writing - news analysis and
backgrounders; reviewing; columns/blogs. Critique of how UGC is currently gathered and deployed. Professional practice of content moderation and issues of taste, decency and legality
Module Overview:
This module will build on and develop your previous production and writing skills to produce and present online sports content. You will develop some advanced writing skills and formulate ways users can be encouraged to generate news-orientated content.
This module will build on and develop your previous production and writing skills to produce and present online sports content. You will develop some advanced writing skills and formulate ways users can be encouraged to generate news-orientated content.
Additional Information:Students will learn how to prepare their sports journalism for the web, and apply their understanding to a real-world environment.