Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Seminar
Module Offerings
5015SSLN-JAN-MTP
Aims
This module equips students with the skills and knowledge needed to manage integrated marketing communications and brand support activities.
Learning Outcomes
1.
Evaluate the use of integrated marketing communications to promote goods,
services or brands.
2.
Apply theoretical marketing communications concepts to a practical situation.
Module Content
Outline Syllabus:Communications theory; Introduction to marketing communications & its relationship to marketing; Implications of consumer behaviour; Using the promotional mix; Promotional objectives & positioning; Marketing communications strategy and
management; Product & branding; The role of the media; Technology and communications; relationship marketing and e-commerce.
Module Overview:
This module equips you with the skills and knowledge needed to manage integrated marketing communications and brand support activities. You will learn to evaluate the use of integrated marketing communications to promote goods, services or brands, and to apply theoretical marketing communications concepts to practical solutions.
This module equips you with the skills and knowledge needed to manage integrated marketing communications and brand support activities. You will learn to evaluate the use of integrated marketing communications to promote goods, services or brands, and to apply theoretical marketing communications concepts to practical solutions.
Additional Information:This module equips students with the skills and knowledge needed to manage integrated marketing communications and brand support activities.