Part of the syllabus will be co-created with students. Liverpool as a Destination Marketing Organization Conducting the fieldwork, collecting relevant data Accessible destinations Creative destinations Digital destinations Destination Helsinki* and best practices for Liverpool (co-created with students) Destination Lyon* and best practices for Liverpool (co-created with students) Destination Ljubljana* and best practices for Liverpool (co-created with students) Destination Malaga* and best practices for Liverpool (co-created with students) Destination Copenhagen* and best practices for Liverpool (co-created with students) Destination Porto* and best practices for Liverpool (co-created with students) Destination Linz* and best practices for Liverpool (co-created with students) Engage Liverpool award (Recap of best ideas and nomination of best project in consultation with local stakeholders).

Engage Liverpool - 5008LBSITM

Engage Liverpool

Compare and contrast Liverpool with other successful tourism destinations.

Apply tourism destination management theories and frameworks to the specific case of Liverpool.

Evidence and reflect on tourism destinations strengths and weaknesses, threats and opportunities.