Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool Business School

Learning Methods

Online

Module Offerings

5006LBSEVM-JAN-MTP

Aims

By applying theoretical marketing communication concepts, students will demonstrate a practical understanding of the key areas of digital marketing, including current digital marketing tools and website development.

Module Content

Outline Syllabus:
Website development.
Email Marketing Campaign Development.
Online Advertising Tools.
Web Analytics.
Search Engine Optimisation.
Social Media Management Tools.
Online video.
Module Overview:
Demonstrate a practical understanding of the key areas of digital marketing, including current digital marketing tools and website development.
Additional Information:
This is a shared module between the Tourism and Events programmes.

This module focusses on Digital Marketing Skills.  Topics such as Online Advertising Tools; Web Analytics; Search Engine Optimisation; Social Media Management Tools; Web Development are conductive to being delivered online

Assessments

Portfolio
Presentation