Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Module Offerings
5006LBSSB-JAN-MTP
Aims
Demonstrate an understanding of the key areas of the sport media industry and the relationships between sport, media and society.
Learning Outcomes
1.
Examine the historical development of the media landscape within sport.
2.
Explore the sports-media relationship and how media is utilised in the sports industry to engage sports fans.
3.
Create suitable sports content via a specified digital media platform with the purpose of engaging with sports fans.
Module Content
Outline Syllabus:
History, scope and development of sports media.
Sport media production
Sport, media and society
Digital sports media
Sport and marketing communications
Impacts of sports media
The sports consumer
Creation and development of sport media platforms (i.e., Blogs, Podcasts).
History, scope and development of sports media.
Sport media production
Sport, media and society
Digital sports media
Sport and marketing communications
Impacts of sports media
The sports consumer
Creation and development of sport media platforms (i.e., Blogs, Podcasts).
Module Overview:
Demonstrate an understanding of the key areas of the sport media industry and the relationships between sport, media and society.
Demonstrate an understanding of the key areas of the sport media industry and the relationships between sport, media and society.