Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Online
Module Offerings
5006LBSEVM-JAN-MTP
Aims
By applying theoretical marketing communication concepts, students will demonstrate a practical understanding of the key areas of digital marketing, including current digital marketing tools and website development.
Learning Outcomes
1.
Develop a practical understanding of the tools necessary to implement and measure a digital marketing campaign.
2.
Critically evaluate the impact of digital practices on the marketing function.
3.
Analyse the key emerging trends in the field of digital marketing.
4.
Apply theoretical marketing communications and concepts to a practical situation.
Module Content
Outline Syllabus:
Website development.
Email Marketing Campaign Development.
Online Advertising Tools.
Web Analytics.
Search Engine Optimisation.
Social Media Management Tools.
Online video.
Website development.
Email Marketing Campaign Development.
Online Advertising Tools.
Web Analytics.
Search Engine Optimisation.
Social Media Management Tools.
Online video.
Module Overview:
Demonstrate a practical understanding of the key areas of digital marketing, including current digital marketing tools and website development.
Demonstrate a practical understanding of the key areas of digital marketing, including current digital marketing tools and website development.
Additional Information:
This is a shared module between the Tourism and Events programmes.
This module focusses on Digital Marketing Skills. Topics such as Online Advertising Tools; Web Analytics; Search Engine Optimisation; Social Media Management Tools; Web Development are conductive to being delivered online
This is a shared module between the Tourism and Events programmes.
This module focusses on Digital Marketing Skills. Topics such as Online Advertising Tools; Web Analytics; Search Engine Optimisation; Social Media Management Tools; Web Development are conductive to being delivered online