Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool Business School

Learning Methods

Workshop

Module Offerings

5003BPR-SEP-MTP

Aims

To enable students to critically evaluate the role of strategic internal communication in enabling organisations to be more effective from both a theoretical and practitioner perspective

Learning Outcomes

1.
To evaluate the importance of the role of internal communication in enabling more effective organisations
2.
To evaluate the role of the internal communication professional in enabling employee engagement
3.
To analyse the underpinning theories and principles that inform the strategic internal communication role

Module Content

Outline Syllabus:The internal communication concept Organisational culture, power and communication Understanding internal stakeholder needs Internal communication: objectives and techniques Employee engagement Communicating during change
Module Overview:
This module enables you to critically evaluate the role of strategic internal communication in enabling organisations to be more effective from both a theoretical and practitioner perspective.
Additional Information:All course and additional material available on Canvas

Assessments

Essay