Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Workshop
Module Offerings
4515ISTMCC-JAN-PAR
Aims
1. To introduce students to a range of key debates and approaches to the study of media, culture and communication.
2. To assist students in developing the conceptual and critical language necessary for studying media and cultural practice.
3. To develop key transferrable skills including team management and problem solving.
Learning Outcomes
1.
Evaluate a range of different communication strategies used across different sectors of the media and cultural industries.
2.
Identify the principle debates that arise from a study of everyday culture and leisure.
3.
Apply key concepts involved in the organisation and management of 'culture' and 'heritage'.
Module Content
Outline Syllabus:Introduction to the study of popular culture through an analysis of varied representations of travel, entertainment and leisure.
Critical examination of the tourism and heritage industry and its relation to different media forms.
Examination of debates about the 'popular' and its influence on cultural policy.
Application of theoretical concepts to the marketing of a destination as a tourist site.
Additional Information:This module encourages students to explore heritage and cultural institutions in their nearest home city or their city of study. Group work forms part of the assessment.
Assessments
Report
Essay