Teaching Responsibility

LJMU Schools involved in Delivery:

LJMU Partner Taught

Learning Methods

Lecture
Seminar

Module Offerings

4513WESTMC-JAN-PAR

Aims

1. To introduce students to the determinants of media production and investigate the methods used to research media, culture and communication industries. 2. To provide students with an understanding of theoretical and historical conceptualizations of media audiences. 3. To examine key issues in debates surrounding the relationship between audiences and the media.

Learning Outcomes

1.
Explain the ways in which media products are determined and the conditions within which media professionals operate.
2.
Appraise historical and contemporary analysis and debate in media audience research.
3.
Assess theoretical and historical perspectives on the relationship between media and audiences.

Module Content

Outline Syllabus:Media effects research; Uses and gratifications; The encoding/decoding model; Ethnography; Fandom and creative audiences; Participation, interactivity and digital audiences.
Additional Information:Students will need to be aware of both popular and academic sources in the preparation of their assessment.

Assessments

Exam
Technology