Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Seminar
Module Offerings
4513WESTMC-JAN-PAR
Aims
1. To introduce students to the determinants of media production and investigate the methods used to research media, culture and communication industries.
2. To provide students with an understanding of theoretical and historical conceptualizations of media audiences.
3. To examine key issues in debates surrounding the relationship between audiences and the media.
Learning Outcomes
1.
Explain the ways in which media products are determined and the conditions within which media professionals operate.
2.
Appraise historical and contemporary analysis and debate in media audience research.
3.
Assess theoretical and historical perspectives on the relationship between media and audiences.
Module Content
Outline Syllabus:Media effects research; Uses and gratifications; The encoding/decoding model; Ethnography; Fandom and creative audiences; Participation, interactivity and digital audiences.
Additional Information:Students will need to be aware of both popular and academic sources in the preparation of their assessment.
Assessments
Exam
Technology