Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Seminar
Module Offerings
4501IYBSG-JAN-PAR
4501IYBSG-SEP-PAR
Aims
This module enables students to understand how businesses identify opportunities and to explore how businesses focus on developing a competitive advantage through interacting with customers. Students develop an understanding of how businesses need to adapt their marketing to operate in a dynamic business environment. Students also develop an understanding of raising and managing finance.
Learning Outcomes
1.
Outline and discuss a range of functional and specialist areas in business.
2.
Describe and discuss key marketing strategies including the marketing mix and other marketing concepts.
3.
Identify and explain business purpose, enterprise, and different organisational structures.
4.
Describe and analyse the role of HR, Marketing and Finance in a business organisation.
5.
To identify and reflect upon the following aspects of self-awareness in respect of personal development and career planning: strengths and weaknesses, motivations and values, ability to work with others.
Module Content
Outline Syllabus:- Meeting Customer needs
- The Market - market research, market positioning, demand & supply
- Marketing mix and strategy
- Product/service design
- Branding and promotion
- Pricing strategies & Distribution
- Managing people - recruitment, selection and training
- Motivation in theory and practice
- Leadership
- Entrepreneurs and leaders - role of the entrepreneur, motivities and characteristics
- Business objectives & forms of business
- Finance & Liability - raising, internal and external factors
Module Overview:
This module will introduce students to the fundamental structures and purpose of businesses. Students will develop a knowledge of functional and specialist areas in an organisation. Students will also explore differing theories of leadership and management. This module is an introduction to general business functions and specialist areas of business. It will provide the student with an introductory overview to business. It also contains self-awareness and reflective exercises.
This module will introduce students to the fundamental structures and purpose of businesses. Students will develop a knowledge of functional and specialist areas in an organisation. Students will also explore differing theories of leadership and management. This module is an introduction to general business functions and specialist areas of business. It will provide the student with an introductory overview to business. It also contains self-awareness and reflective exercises.
Additional Information:This module is an introduction to general business functions and specialist areas of business. It will provide the student with an introductory overview to business. It also contains self-awareness and reflective exercises.
Louise Burton - Module Leader.