Teaching Responsibility

LJMU Schools involved in Delivery:

Humanities and Social Science

Learning Methods

Lecture
Workshop

Module Offerings

4105MEDCUL-JAN-MTP

Aims

1. To introduce students to a range of approaches to the study of media, culture and communication industries. 2. To assist students in developing the conceptual and critical language necessary for studying media and cultural practice. 3. To develop key transferable skills including team management and problem solving.

Learning Outcomes

1.
Evaluate a range of communication and marketing strategies used across different sectors of the media, culture and communication industries.
2.
Identify the skills required to work in the media, culture and communication industries.
3.
Apply key concepts involved in the organisation and management and marketing of media and cultural sites.

Module Content

Outline Syllabus:Indicative content includes: • Examining a range of case studies of media, culture and communication industries; • Developing awareness of the range of industries that the degree programme can prepare students for; • Address key factors that can enhance students’ employability; • Guest lectures and workshops with industry based Guest Speakers and Alumni; • Provides students with the opportunity to produce a work related Report, focusing on one specific industry examined during the module; • Sessions and assessment tasks that develop key transferable skills of mediation, collaborative working and problem solving. Indicative industry case studies include: Festivals; Tourism and travel; Museums and galleries; TV and film; Social & digital media; Popular music cultures.
Module Overview:
This module will introduce a range of key debates and approaches to the study of media, culture and communication. It will assist you in developing the conceptual and critical language necessary for studying media and cultural practice.
Additional Information:This module encourages students to explore exemplar media, culture and communication institutions in a given locale. Group work forms part of the assessment.

Assessments

Essay
Report