Teaching Responsibility
LJMU Schools involved in Delivery:
Humanities and Social Science
Learning Methods
Lecture
Seminar
Module Offerings
4103MEDCUL-JAN-MTP
Aims
1. To introduce students to the determinants of media production and investigate the methods used to research media, culture and communication industries.
2. To provide students with an understanding of theoretical and historical conceptualizations of media audiences.
3. To examine key issues in debates surrounding the relationship between audiences and the media.
Learning Outcomes
1.
Explain the ways in which media products are partly determined by the political and economic contexts within which they are produced and by the conditions within which media professionals operate.
2.
Appraise historical and contemporary analysis and debate in media audience research.
3.
Assess theoretical and historical perspectives on the relationship between media and audiences.
Module Content
Outline Syllabus:Competing models of broadcasting; Media policy; Political economy of the media; Post-broadcast and the rise of streaming cultures; The encoding/decoding model; Ethnography; Participation, interactivity and digital audiences.
Module Overview:
This module introduces you to the study of the institutions that produce our media and the audiences that consume them. We will consider broadcast media institutions and examine the tensions that are created when trying to serve the public interests of citizens and the private interests of shareholders. Current institutional case studies include the BBC and the birth of radio, ITV and the early years of television and the rise of Sky in an era of apparent deregulation. We will then move on to examine what audiences may take from their consumption of media and how we can go about researching them. We will consider a range of topics including early research into media effects, uses and gratifications theory, the encoding/decoding model and ethnographic studies of domestic media consumption.
This module introduces you to the study of the institutions that produce our media and the audiences that consume them. We will consider broadcast media institutions and examine the tensions that are created when trying to serve the public interests of citizens and the private interests of shareholders. Current institutional case studies include the BBC and the birth of radio, ITV and the early years of television and the rise of Sky in an era of apparent deregulation. We will then move on to examine what audiences may take from their consumption of media and how we can go about researching them. We will consider a range of topics including early research into media effects, uses and gratifications theory, the encoding/decoding model and ethnographic studies of domestic media consumption.
Additional Information:This module introduces students to the academic study of media institutions and audiences. Students draw on a range of appropriate academic and industry sources to inform their work.