Teaching Responsibility
LJMU Schools involved in Delivery:
Humanities and Social Science
Learning Methods
Lecture
Workshop
Module Offerings
4101MEDCUL-SEP-MTP
Aims
1. To introduce students to a range of methods for studying media texts.
2. To provide students with an understanding of key theories for the analysis of media, communication and cultural texts.
3. To examine the key concept of media representation, illustrating its relevance for an understanding of contemporary socio-cultural debates.
Learning Outcomes
1.
Undertake critical reading and comprehension which demonstrates knowledge of academic literacy.
2.
Demonstrate an understanding of the principles and methods involved in different approaches to the analysis of media texts.
3.
Analyse a self-selected media text using concepts and approaches introduced in the module.
4.
Identify and employ referencing skills in line with LJMU’s Harvard-APA guidelines.
Module Content
Outline Syllabus:Introduction to media texts and meaning making; Media Representation; Stereotyping; Semiotic analysis; Genre analysis; Mise-en-scene; Narrative; Introduction to academic literacy.
Module Overview:
This module will enable you to analyse the social, cultural and political importance of the mass media in precise ways. Centrally positioned as leisure resources and tools of citizenship, the media have a major impact on how we understand our world, ourselves and other people. At the same time, the media cannot be taken as simply offering windows on the world; the image of reality that we get from television, radio, music, press, the internet and film is more accurately understood as a construction whose version of reality is influenced as much by economic, political and aesthetic factors as it is by the world in which we live. This module will introduce you to a range of methods for studying media texts, and their relevance for an understanding of contemporary socio-cultural debates.
This module will enable you to analyse the social, cultural and political importance of the mass media in precise ways. Centrally positioned as leisure resources and tools of citizenship, the media have a major impact on how we understand our world, ourselves and other people. At the same time, the media cannot be taken as simply offering windows on the world; the image of reality that we get from television, radio, music, press, the internet and film is more accurately understood as a construction whose version of reality is influenced as much by economic, political and aesthetic factors as it is by the world in which we live. This module will introduce you to a range of methods for studying media texts, and their relevance for an understanding of contemporary socio-cultural debates.
Additional Information:This module introduces students to a range of techniques for the analysis of media texts. It also pays particular attention to the development of academic literacy.