Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Online
Workshop
Module Offerings
4006LBSBW-JAN-MTP
Aims
To introduce, define, place and provide practical applications of the communication and media management functions in organisations
Learning Outcomes
1.
Describe and evaluate the concept of the communication process by reviewing relevant communication theories to practice.
2.
Define and differentiate media and social media.
3.
Explain the role and challenges of the management of different types of media in achieving organisational communication objectives.
Module Content
Outline Syllabus:Communication concepts and theories.
Audiences and stakeholders.
Positioning of the communication and media management function in organisations.
Practical demonstrations and case studies illustrating video as a platform.
Interview techniques and applications.
Storytelling - where communication and media meet
Production techniques and applications.
Media Production and Editing
Presentation of productions
Evaluation of productions with particular referencing to video via various analytics
Module Overview:
Introduces, defines, places and provides practical applications of the communication and media management functions in organisations
Introduces, defines, places and provides practical applications of the communication and media management functions in organisations
Additional Information:A module which aims to introduce media communication theories and concepts to first year students.