Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool Business School

Learning Methods

Lecture
Online
Workshop

Module Offerings

4006LBSBW-JAN-MTP

Aims

To introduce, define, place and provide practical applications of the communication and media management functions in organisations

Module Content

Outline Syllabus:Communication concepts and theories. Audiences and stakeholders. Positioning of the communication and media management function in organisations. Practical demonstrations and case studies illustrating video as a platform. Interview techniques and applications. Storytelling - where communication and media meet Production techniques and applications. Media Production and Editing Presentation of productions Evaluation of productions with particular referencing to video via various analytics
Module Overview:
Introduces, defines, places and provides practical applications of the communication and media management functions in organisations
Additional Information:A module which aims to introduce media communication theories and concepts to first year students.

Assessments

Portfolio