Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Module Offerings
4006LBSEVM-JAN-MTP
Aims
The aim of the module is to provide students with the knowledge and understanding of marketing theories and concepts in the context of tourism and events management sectors.
Learning Outcomes
1.
Develop the knowledge of marketing communications techniques within the tourism and events industry.
2.
Understand the theories and frameworks of marketing management.
3.
Demonstrate knowledge of real-world marketing promotions and processes.
Module Content
Outline Syllabus:
Introduction to Marketing
Understanding the Marketing Environment in Tourism and Events
Marketing as a Business Function
The Marketing Mix
Product/ Service Marketing
Consumer Behaviour
Destination Marketing
Segmentation, Targeting and Positioning
Introduction to Digital Marketing
Introduction to Marketing
Understanding the Marketing Environment in Tourism and Events
Marketing as a Business Function
The Marketing Mix
Product/ Service Marketing
Consumer Behaviour
Destination Marketing
Segmentation, Targeting and Positioning
Introduction to Digital Marketing
Module Overview:
The aim of the module is to provide students with the knowledge and understanding of marketing theories and concepts in the context of tourism and events management sectors.
The aim of the module is to provide students with the knowledge and understanding of marketing theories and concepts in the context of tourism and events management sectors.