Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool Business School

Learning Methods

Lecture

Module Offerings

4005LBSEVM-JAN-MTP

Aims

To develop students understanding of the role and importance of design, creativity and theming in the event production process. To understand the impact of design on audience experiences.

Learning Outcomes

1.
Develop communicative and creativity skills through a presentation.
2.
Demonstrate an understanding of the principles and practices of event design.

Module Content

Outline Syllabus:
Role and importance of event design; event brief interpretations; bidding for events; creativity and innovation; idea generation; engaging the 5 senses; the experience economy; staging and production; theme and programme design; concept boards; the art of the pitch.
Module Overview:
To develop students understanding of the role and importance of design, creativity and theming in the event production process. To understand the impact of design on audience experiences.

Assessments

Presentation
Portfolio