Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Online
Seminar
Module Offerings
4004LBSMK-JAN-MTP
Aims
Understand the fundamentals of consumer behaviour, including the importance that both external and internal factors have on attitude and behaviour.
Module Content
Outline Syllabus:The drivers of consumption
The decision making process
Consumer learning
Consumer attitude
The retail environment
Experiential marketing
Gender representation
Ethical consumers
Anti-consumerism
Module Overview:
This module enables you to understand the fundamentals of consumer behaviour, including the importance that both external and internal factors have on attitude and behaviour.
This module enables you to understand the fundamentals of consumer behaviour, including the importance that both external and internal factors have on attitude and behaviour.
Additional Information:To provide an integrative approach to consumer behaviour and the role that it plays within marketing strategy, taking a holistic view of the anthropological, sociological and psychological influences on the consumer.
Assessments
Centralised Exam
Portfolio