Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool Business School

Learning Methods

Lecture
Online
Seminar

Module Offerings

4004LBSMK-JAN-MTP

Aims

Understand the fundamentals of consumer behaviour, including the importance that both external and internal factors have on attitude and behaviour.

Module Content

Outline Syllabus:The drivers of consumption The decision making process Consumer learning Consumer attitude The retail environment Experiential marketing Gender representation Ethical consumers Anti-consumerism
Module Overview:
This module enables you to understand the fundamentals of consumer behaviour, including the importance that both external and internal factors have on attitude and behaviour.
Additional Information:To provide an integrative approach to consumer behaviour and the role that it plays within marketing strategy, taking a holistic view of the anthropological, sociological and psychological influences on the consumer.

Assessments

Centralised Exam
Portfolio