Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool Business School

Learning Methods

Seminar

Module Offerings

4004LBCENT-JAN-MTP

Aims

This module aims to enable students to define and create value for customers based on an awareness of their needs. Students will also develop an understanding of customer development techniques and strategies

Learning Outcomes

1.
Understand how businesses deliver value in a range of contexts (including economic, social and cultural value)
2.
Engage with customers and develop viable business solutions in response to their needs
3.
Apply customer development tools and techniques to understand and address customer needs and behaviours

Module Content

Outline Syllabus:
Customer discovery and development Customer engagement Customer profiling (tools and techniques) Creating and testing value propositions
Module Overview:
This module aims to enable students to define and create value for customers based on an awareness of their needs. Students will also develop an understanding of customer development techniques and strategies.
Additional Information:
Students will explore and apply customer development methods to define and create value for real customers

Assessments

Portfolio