Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Online
Module Offerings
4004LBSSB-JAN-MTP
Aims
This module aims to develop knowledge and understanding both theoretically and through practical scenarios about the role of marketing, sponsorship and PR in the sports business.
Learning Outcomes
1.
Explore sports marketing across a variety of different sectors within sport.
2.
Develop a practical understanding of the functions of marketing, sponsorship and public relations for a sports organisation.
3.
Demonstrate an understanding of industry based skills required for this sector and reflect upon own skills aligned to a role within sports marketing, sponsorship or PR.
Module Content
Outline Syllabus:
Sponsorship and advertising
Women's sport sponsorship and marketing
Integrated marketing communications
Content creation
Public relations
Digital marketing
Offline marketing
Marketing of and through sports
Portfolio construction
Creativity and Innovative thinking
Marketing skills awareness and analysis
Sponsorship and advertising
Women's sport sponsorship and marketing
Integrated marketing communications
Content creation
Public relations
Digital marketing
Offline marketing
Marketing of and through sports
Portfolio construction
Creativity and Innovative thinking
Marketing skills awareness and analysis
Module Overview:
This module will develop your knowledge and understanding both theoretically and through practical scenarios about the role of marketing, sponsorship and PR in the sports business.
This module will develop your knowledge and understanding both theoretically and through practical scenarios about the role of marketing, sponsorship and PR in the sports business.
Additional Information:
This module will be taught through workshops, problem based learning tasks and industry case studies.
This module will be taught through workshops, problem based learning tasks and industry case studies.