Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Online
Seminar
Module Offerings
4002LBSBUS-JAN-MTP
Aims
Understand the underlying principles of marketing, including the range of specific marketing activities
and their influence on organisations.
Learning Outcomes
1.
Describe the core principles of Marketing and the theories behind them.
2.
Discuss the factors and trends in the marketing environment and how they affect marketing.
3.
Explain the role of marketing to the organisation.
4.
Demonstrate the application of the marketing mix within different marketing contexts.
5.
Apply and adapt marketing mix to satisfy customers' needs.
Module Content
Outline Syllabus:
Introduction to Marketing
Marketing Strategy
Consumer Markets
Business Markets
Consumer Value Products
Services & Brands
Pricing
Marketing Channels
Marketing Communications.
Introduction to Marketing
Marketing Strategy
Consumer Markets
Business Markets
Consumer Value Products
Services & Brands
Pricing
Marketing Channels
Marketing Communications.
Module Overview:
A comprehensive introduction to the fundamental principles of marketing. This modules discusses the factors and trends in the marketing environment and how they affect marketing, and explains the role of marketing to the organisation.
A comprehensive introduction to the fundamental principles of marketing. This modules discusses the factors and trends in the marketing environment and how they affect marketing, and explains the role of marketing to the organisation.