Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Module Offerings
4001LBSEVM-SEP-MTP
Aims
To provide an overview and understanding of the diversity, function, role and purpose of the events industry in society.
Learning Outcomes
1.
Demonstrate understanding of the role of events in society and related theories.
2.
Attain knowledge and understanding of the role and function of the various event industry sectors.
3.
Identify underlying principles and concepts associated with events management.
Module Content
Outline Syllabus:
Introduction to the event industry
Event Typologies and classification
Events as performance
Events as traditions
Events as rituals
Events Stakeholders
Events and the tourism industry
Charity Events
MICE events
Sporting events
Wedding events
Introduction to the event industry
Event Typologies and classification
Events as performance
Events as traditions
Events as rituals
Events Stakeholders
Events and the tourism industry
Charity Events
MICE events
Sporting events
Wedding events
Module Overview:
To provide an overview and understanding of the diversity, function, role and purpose of the events industry in society.
To provide an overview and understanding of the diversity, function, role and purpose of the events industry in society.
Additional Information:
trips will be undertaken where appropriate; Guest speakers from the event industry
trips will be undertaken where appropriate; Guest speakers from the event industry