Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Seminar
Module Offerings
3523IFBSG-APR-PAR
3523IFBSG-JAN-PAR
Aims
To develop an understanding of both the operational and strategic problems facing the business enterprise in the modern market economy, with particular reference to marketing management, advertising and Public Relations (PR). To explore marketing as a key theme in contemporary business management and show the relationship between public relation and corporate communications. To advance student knowledge of management processes and themes in contemporary business management and corporate social responsibility.
Learning Outcomes
1.
Explaining types of Organisational Structure
2.
Understanding different Leadership and Management type
3.
Describe aspects of Marketing
4.
Describe the role of Public Relations in business organisations.
5.
Understanding and Evaluating the role of Business Ethics and Corporate Communications.
Module Content
Outline Syllabus:- Organisational structures and management
- Market research
- Market strategies
- Marketing mix - product life cycle and market mapping
- Market segmentation
- Corporate communications
- Public relations
- Business ethics / legislation
Additional Information:Students will examine marketing and public relations within the world of business using case studies and examples of real-world business scenarios. Students will also investigate cases studies relating to organisational structure and leadership and will also conduct real-life market research to further enhance students knowledge and skills.
Louise Burton - Module Leader.