Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Workshop
Module Offerings
3103FNDLBS-JAN-MTP
Aims
This module provides an understanding of the key concepts and terminology used in marketing and public relations. It also gives you a knowledge and understanding of their role within organisations and explores the factors that can influence consumer behaviour.
Learning Outcomes
1.
Describe the role and function of marketing and public relations within organisations
2.
Explain how the related disciplines of marketing and public relations support different organisational objectives
3.
Create content for written and audio-visual platforms that will engage stakeholders
Module Content
Outline Syllabus:What is marketing/PR?
Understanding consumer behaviour
Product life cycle
Marketing communications
Stakeholders
Key principles of storytelling
Module Overview:
This module gives you an understanding of the key concepts and terminology used in marketing and public relations. It also gives you a knowledge and understanding of your role within organisations and explores the factors that can influence consumer behaviour.
This module gives you an understanding of the key concepts and terminology used in marketing and public relations. It also gives you a knowledge and understanding of your role within organisations and explores the factors that can influence consumer behaviour.
Additional Information:This module will provide students with an opportunity to examine marketing and PR theory and how it applies to business.