Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Seminar
Module Offerings
7560ECBM-APR-PAR
Aims
To develop skills in fashion journalism across multi-platform contexts, and to focus on production of professional cross-media journalism in an international context.
Learning Outcomes
1.
Critically appraise contemporary international fashion journalism, with a focus on aspects of current trends
2.
Demonstrate a critical understanding of the perspectives of authors and commissioners of multi-platform fashion journalism
3.
Understand, analyse and evaluate new media platforms and put these alongside the context of print and traditional journalism
4.
Develop skills already attained to critically appraise journalistic content and produce a portfolio of professional content (in different and multi-platform contexts)
Module Content
Outline Syllabus:Cultural, sociological and media theory in relation to fashion journalism
Current trends in multi-media fashion journalism – ethical good practice
Understanding the different demands of authors and commissioning actors
The role of authors and commissioning actors as content creators ,linking appropriate genres of journalism to key events in the fashion calendar
Comparative comparison of print/traditional journalism and new emergent trends and platforms
Producing articles for on-line and print publication on global fashion-themed topics
Self-motivated freelance work and the financial realities of publishing
Additional Information:The module provides a conceptual framework for working in fashion journalism in an international context across digital platforms, with an appreciation of the theoretical and historically important elements of the profession and a focus on current trends. Formative feedback is advanced through lecturer/mentor discussion (on a virtual platform) the analysis of case studies and scenarios. The module will require completion of directed tasks prior to the taught sessions and a coursework briefing will be included at the end of each tutor input session. Mentors from industry (journalism and fashion media) will provide an industry level perspective on student work, but not be involved in teaching or assessment
Assessments
Portfolio
Portfolio