Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Online
Module Offerings
7553LAWINF-JAN-PAR
Aims
The course looks at Sports Broadcasting and the New Media
Learning Outcomes
1.
Display mastery in prioritising source materials needed for a clear and proper understanding of the subject
2.
Critically apply knowledge which currently shape sports law and ethics
3.
Incorporate a sound analytical and critical appreciation of practices within the law relating to sport and the new media
4.
Demonstrate an understanding of issues at the forefront of the law relating to sport and the new media and the ability to apply it critically in a variety of contexts
Module Content
Outline Syllabus:BROADCASTING RIGHTS
The Nature of Broadcasting Rights
The Players
The Broadcasting Arena
The Public Interest Dimension
CREATING A BROADCAST
Getting on Air Rights Packages
Satellite Footprints and ‘Overspill’
Ambush Marketing
RIGHTS IN THE CONTENT CREATED
Copyright in the Content Created Databases
Other Intellectual Property Rights
Infringement of Intellectual Property Rights
Licensing and Assignment of Intellectual Property Rights
BROADCASTING CONTRACTS
An Introduction to Broadcasting Contracts General Issues of Contract law
Key Features of a Host Broadcast Licence Agreement
Key Features of a Licensing of Broadcast Footage Agreement Key Features of a Broadcast Sponsorship Agreement
REGULATION
European Broadcasting Policy and Regulation The Television Without Frontiers Directive
The Conditional Access Directive The Electronic Commerce Directive
The Audiovisual Media Services Directive UK Regulation and the Ofcom Codes
COMPETITION LAW AND POLICY
EU Competition Law and Policy Article 101 TFEU
Article 102 TFEU
Anti-competitive Activities
Additional Information:There are no professional body requirements at this stage, however developments will be monitored and where appropriate, incorporated into module content.