Teaching Responsibility

LJMU Schools involved in Delivery:

LJMU Partner Taught

Learning Methods

Lecture
Online
Seminar

Module Offerings

7550ECBM-SEP-PAR

Aims

To enable future managers and entrepreneurs to understand and take advantage of strategies and best practice in retail for the digital environment. This will be placed within an international context.

Learning Outcomes

1.
Apply effective competitive and communication strategies for retailing in the digital sphere
2.
Demonstrate a critical understanding of customer touchpoints (stationary, digital, media and event touchpoints
3.
Be able to critically evaluate and analyse cases of best practice in retail design
4.
Read, summarise and critically discuss texts relevant to an academic programme of study in retail design

Module Content

Outline Syllabus:The dynamics of retail design in the digital sphere: competitive and communication strategies Design strategies: authenticity, contextualisation, presuming, storytelling, exclusivity and gamification) Best practice cases in digital and stationary retail design Branding in physical retail design (stationary touchpoints) Digital media and event touchpoints in retail design Understanding academic literature in the field of retail design
Additional Information:This module aims to provide learning that will be useful to the student's future career ambitions in either starting or being a manager within a dynamic enterprise. The module is aimed at developing an understanding and practical consideration (as well as academic evaluation and analysis) of the options available to a business in getting its product or service to market, and therefore closely follows on from the Fashion Enterprise Skills and Social Enterprise modules, linking in with Social Media for Entrepreneurs The presentation task will be case study based on an industry related project, and there will be assessment of both group and individual capabilities. Delivery will focus on examination of actual case studies and presentation based materials that enhance the learners’ understanding of communication within the context of the international marketplace. The coursework will provide an opportunity to investigate an in-depth issue which will challenge a diverse range of theories and their application to an international fashion business environment.

Assessments

Presentation
Report