Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Workshop
Module Offerings
7525DIMMKT-JAN-PAR
Aims
To provide a framework from which research philosophies, strategies and methods associated with research within business and marketing can be critically examined.
To develop a deeper understanding of research competencies with specific reference to Digital Marketing and the data collection methods that can be utilised.
Learning Outcomes
1.
Critically evaluate and examine research approaches with particular reference to digital marketing
2.
Develop a research proposal for examining digital marketing within an academic or practical environment
3.
Assess and recommend the research methods that may be used for future research within a major project or consultancy report.
Module Content
Outline Syllabus:Research Philosophies and strategies
Application and practice of literature and data sources
Data Gathering techniques within a digital marketing environment
Analysis of techniques towards quantitative and qualitative data
Statistical Analysis
Application of outside sources (e.g. Google Analytics)
Ethical issues in research
Management of the process
Designing and executing research for projects / consultancy
Additional Information:This module will be predominantly classroom led, the areas covered will enable the student to undertake the Project / Consultancy, this is an essential element of the masters programme, providing evidence of independent learning at masters level.