This forms the research plan to be taken forward for the activity based learning project.

Individual Research Report

Research Philosophies and strategies
Application and practice of literature and data sources
Data Gathering techniques within a digital marketing environment 
Analysis of techniques towards quantitative and qualitative data
Statistical Analysis
Application of outside sources (e.g. Google Analytics)
Ethical issues in research
Management of the process
Designing and executing research for projects / consultancy

Research Methods for Digital Marketing - 7525DIMMKT

Research Methods for Digital Marketing

Assess and recommend the research methods that may be used for future research within a major project or consultancy report.

Critically evaluate and examine research approaches with particular reference to digital marketing

Develop a research proposal for examining digital marketing within an academic or practical environment