Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Online
Module Offerings
7524LAWINF-APR-PAR
7524LAWINF-JAN-PAR
7524LAWINF-SEP_NS-PAR
Aims
• Introduction
• Common law controls on advertising and marketing
• Legal regulation and self-regulation of unfair commercial practices, advertising and marketing promotion
Module Content
Outline Syllabus:Perspectives on the control of advertising and sales promotion practices. Offers, invitations to treat and collateral contracts
Puffs, representations and negligent misstatements Endorsements and defamation
Passing off, the concept of goodwill and unfair competition Copyright works
Infringement of Copyright
Remedies for infringement of copyright and defences in an action for infringement of copyright The meaning of trade mark
Registration of Trade Marks
The rights of the trade mark proprietor
EU Protected Food Names: Protected Designation of Origin (PDO), Protected Geographical Indication (PGI) and Traditional Speciality Guaranteed (TSG)
Unfair commercial practices, including misleading actions, misleading omissions and
aggressive practices under the Consumer Protection from Unfair Trading Regulations 2008 Sales promotion, Loss leaders and promotional gifts
Misleading health claims and other claims and descriptions relating to food and nutrition
Additional Information:There are no professional body requirements at this stage, however developments will be monitored and where appropriate, incorporated into module content.
Assessments
Essay
Essay