Teaching Responsibility

LJMU Schools involved in Delivery:

LJMU Partner Taught

Learning Methods

Online

Module Offerings

7524LAWINF-APR-PAR
7524LAWINF-JAN-PAR
7524LAWINF-SEP_NS-PAR

Aims

• Introduction • Common law controls on advertising and marketing • Legal regulation and self-regulation of unfair commercial practices, advertising and marketing promotion

Module Content

Outline Syllabus:Perspectives on the control of advertising and sales promotion practices. Offers, invitations to treat and collateral contracts Puffs, representations and negligent misstatements Endorsements and defamation Passing off, the concept of goodwill and unfair competition Copyright works Infringement of Copyright Remedies for infringement of copyright and defences in an action for infringement of copyright The meaning of trade mark Registration of Trade Marks The rights of the trade mark proprietor EU Protected Food Names: Protected Designation of Origin (PDO), Protected Geographical Indication (PGI) and Traditional Speciality Guaranteed (TSG) Unfair commercial practices, including misleading actions, misleading omissions and aggressive practices under the Consumer Protection from Unfair Trading Regulations 2008 Sales promotion, Loss leaders and promotional gifts Misleading health claims and other claims and descriptions relating to food and nutrition
Additional Information:There are no professional body requirements at this stage, however developments will be monitored and where appropriate, incorporated into module content.

Assessments

Essay
Essay