Teaching Responsibility

LJMU Schools involved in Delivery:

LJMU Partner Taught

Learning Methods

Lecture

Module Offerings

7524DIMMKT-JAN-PAR

Aims

To implement and assess a digital marketing campaign on live case study within a group

Learning Outcomes

1.
Implement and assess the on-going strategic direction of a digital marketing campaign
2.
Analyse the company external and internal environment and provide a clear and actionable digital marketing strategy
3.
Create and execute the marketing campaign within a digital marketing environment.
4.
Review the performance of the digital marketing campaign using analytics and comparing the plan versus actual.
5.
Evaluate the personal effectiveness of the project team / individual.

Module Content

Outline Syllabus:Operationalising a Marketing Plan Segmentation, targeting and positioning in a digital environment Strategic Analysis Marketing Implementation Managing a 'live' project and adjustment Execution and evaluation of digital marketing strategies and tactics Evaluation and measurement Presentation and reflection of the live project
Additional Information:This course will predominantly be based around group learning activities with guidance and supervision provided at certain points in the module.

Assessments

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