Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Module Offerings
7524DIMMKT-JAN-PAR
Aims
To implement and assess a digital marketing campaign on live case study within a group
Learning Outcomes
1.
Implement and assess the on-going strategic direction of a digital marketing campaign
2.
Analyse the company external and internal environment and provide a clear and actionable digital marketing strategy
3.
Create and execute the marketing campaign within a digital marketing environment.
4.
Review the performance of the digital marketing campaign using analytics and comparing the plan versus actual.
5.
Evaluate the personal effectiveness of the project team / individual.
Module Content
Outline Syllabus:Operationalising a Marketing Plan
Segmentation, targeting and positioning in a digital environment
Strategic Analysis
Marketing Implementation
Managing a 'live' project and adjustment
Execution and evaluation of digital marketing strategies and tactics
Evaluation and measurement
Presentation and reflection of the live project
Additional Information:This course will predominantly be based around group learning activities with guidance and supervision provided at certain points in the module.
Assessments
Report
Report