Collate a portfolio of critical analysis applied to specific case studies.

Portfolio

Marketing strategy - philosophy and timescales
Marketing strategy models
Marketing strategy and digital marketing
Digital campaign planning - philosophy and timescales
Digital campaign objective setting
Digital campaign targeting strategy
Digital campaign creative offer and message including online digital display advertising &amp; social media, online PR &amp; content marketing
Digital campaign timing and integration issues
Media planning and selection
Other key campaign issues
Digital campaign budgeting and lifetime value modelling

Digital Marketing Strategy and Planning - 7523DIMMKT

Digital Marketing Strategy and Planning

Apply, critically appraise and provide recommendations for specific case studies based on relevant academic theory.

Evaluate and select relevant marketing strategy and planning theories and models for specific case studies.

Critically analyse a range of up-to-date marketing strategy theories and models.

Critically analyse a range of marketing planning models.