Course Catalogue

LJMU Partner Taught

This module provides supervision to enable students to develop and execute a research project, applying concepts from both digital and the wider marketing literature, research methodology concepts and techniques to a specific problem or scenario.

Outline Syllabus:Introduction to the aims and objectives of a digital marketing issue or problem Setting the terms of reference for the project Critiquing the literature Constructing the research data collection process Producing/interpreting coherent results Writing and reflecting throughout the process

Additional Information:Students will have online discussions and communication with their appointed supervisor to discuss the research process, and agree on a timetable for targets to be established and a reasonable and realistic deadline achieved.