Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Online
Module Offerings
7507UNIDM-SEP-PAR
Aims
This module provides supervision to enable students to develop and execute a research project, applying concepts from both digital and the wider marketing literature, research methodology concepts and techniques to a specific problem or scenario.
Module Content
Outline Syllabus:Introduction to the aims and objectives of a digital marketing issue or problem
Setting the terms of reference for the project
Critiquing the literature
Constructing the research data collection process
Producing/interpreting coherent results
Writing and reflecting throughout the process
Additional Information:Students will have online discussions and communication with their appointed supervisor to discuss the research process, and agree on a timetable for targets to be established and a reasonable and realistic deadline achieved.
Assessments
Dissertation