Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Online
Module Offerings
7505UNIDM-SEP-PAR
Aims
The aim of this module is to offer understanding on key experiential marketing concepts.
To introduce core methods and tools for UX research.
To provide students with capacity to analyse and develop strategies how consumers advance through the journey’s milestones.
The module will enable students to critically evaluate the role of UX within organisations.
To provide ability to craft truly contextual and personalised customer journey across different channels.
Learning Outcomes
1.
Critically evaluate the role of UX within organisations.
2.
Analyse practical and suggest actionable UX design approaches.
3.
Implement strategies to engage and motivate customers at different stages in their experiential journey.
4.
Apply key methods and tools for UX research.
Module Content
Outline Syllabus:What is usability and UX?
Brand communication with multitouch points
Designing experience
Enhancing experience
UX methods and tools
UX research at scale - Conducting, analysing and reporting efficiently
Additional Information:Throughout the module, students will learn to critically analyse and understand the online customer experience, through group online discussions and theoretical analysis