Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Seminar
Module Offerings
7505DIMENT-SEP-PAR
Aims
To develop ability to generate creative ideas with commercial viability
To apply tools and techniques to enable creative problem solving
To appreciate alternative and innovative approaches to business
To understand how to manage the innovation and creative design process
To understand successful application of innovative technology to business.
Learning Outcomes
1.
Demonstrate ability to generate and recognise commercially viable creative ideas
2.
Critically evaluate business problems and apply tools and techniques in a creative way to solve them
3.
Critically analyse approaches in managing innovative ventures so as to create the most value
4.
Develop a comprehensive understanding of how technology can be used in products and services or applied to the business process in an innovative context
5.
Hold in-depth discussions on suitable application of different technologies
Module Content
Outline Syllabus:Recognising the Creative and Innovative Opportunity
Sources of Innovation
Searching for Opportunities
Developing innovative solutions to business problems.
Developing New Products and Services
Creating New Ventures
Exploiting the Knowledge Economy and Intellectual Property
Creating Value through innovation
Learning to Manage Innovation and Creativity
Identification of suitable technologies for innovation applications
Incorporation of technology creatively within the business management process
Application of technology to innovative product/service design
Additional Information:This module is intended to teach the student how to not just think creatively, but how to shape creative ideas into commercially viable propositions. Innovation will be introduced as a way of providing competitive advantage, if managed appropriately. By application of new technologies to create differentiated products or services, as well as the creative application of existing technologies to business processes, the student will become aware of the power creativity can bring to an entrepreneurial business.