Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Online
Module Offerings
7505UNICAF-SEP-PAR
Aims
To develop a comprehensive understanding of key theoretical frameworks relevant to Mass Communications
To enable students to establish a critical awareness of existing debates in the field of Mass Communications
To ensure that students are able to apply and appraise concepts employed in the study of Mass Communications
Learning Outcomes
1.
Assess existing theoretical and methodological approaches to mass communication scholarship
2.
Appraise and critique a contemporary debate in Mass Communications
3.
Apply relevant theoretical frameworks to their own examples
Module Content
Outline Syllabus:Exploring the notion of ‘mass communication’ in the 21st century; Medium theory and mediation; Radio and the ongoing significance of public service broadcasting; Radio as a communication form; Televised sport and transformation; Mediating popular music on television; Contemporary television and global formatting.
Additional Information:This module will introduce students to a variety of ways in which the relationship between the mass media and society is theorised by academics and the issues that are currently being debated in the field.