Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Seminar
Module Offerings
7504DIMENT-JAN-PAR
Aims
Students will examine the different methodological approaches and sources of factual data. Students will also learn different methods of synthesising data and findings that will enable them to develop valid and reliable conclusions that would facilitate informed business choices.
Learning Outcomes
1.
Gain the necessary skills to develop their scope and understanding of business opportunities in their intended marketplace.
2.
Learn from previous business success and failure through examining previous discourse and case studies
3.
Understand and enhance awareness of research methodologies
4.
Demonstrate the research skills required to collect and understand primary data in the intended marketplace.
5.
Demonstrate their ability to digest the complexity of their market and make valued decisions based on factual data.
6.
Demonstrate awareness of ethical considerations.
Module Content
Outline Syllabus:1. Examining current discourse in intended industry
2. Research Philosophies, Paradigms, Approaches
3. Qualitative and Quantitative Data Collection Approaches
4. Data Collection Design
5. Methods of Data Analysis
6. Data Analysis Software Packages
7. Research Ethics
Additional Information:None