Course Catalogue

LJMU Partner Taught

1. Explore a range of differing mainstream visual communication fields

2. Experiment with a range of digital technologies as common with specialist areas of visual communication practice

3. Identify current creative business applications within the various fields of visual communications

4. Research how innovation is impacting on various visual communication activities

5. Consider future trends within a chosen media

6. Research and explore the current market sectors and make up of a specific media

7. Consider new business applications and identify business opportunities within that specific media

8. Determine a preferred specialist of visual communication media that is compatible with your competences and interests.

Outline Syllabus:
This module is not intended to develop 'mastery or proficiency' in any one of the above specific fields but to develop hour critical understanding of one of the selected fields of your preference, in relation to the other visual communication fields and to set this critical understanding in the context of contemporary business and visual communication practice.

The module aims to equip you with the ability to identify business and societal opportunities and challenges and to consider potential business opportunities and applications within the creative industries and specifically within the fields of visual communication media studies in-depth in this module.

Successful business development in the creative industries does not only require specialist knowledge of the 'here and now' but also requires consideration of its market, future trends and innovation and the module will introduce you to the techniques and methodologies employed in trend prediction and the considerations for developing future proofed solutions.

The structure of the module ensures that you will work collaboratively across visual communication media and autonomously in your preferred chosen specialist media from the range studied which is reflective of contemporary design industry practice.  Working in collaboration you will identify a business opportunity within the creative industries, develop a  business or commercial proposition and communicate it using any single or combination of visual communication media.  Your proposition will be supported visually by market research and a marketing strategy.

Additional Information:
In this module you will apply the study experience gained during the previous modules, pertaining to 'business models', 'design thinking' and 'digital technologies', together with the experience gained in developing user centred solutions, in order to consider potential business opportunities, applications an development within the fields of:

• advertising
• animation
• game art design
• graphic design
• visual effects