Teaching Responsibility

LJMU Schools involved in Delivery:

LJMU Partner Taught

Learning Methods

Lecture
Tutorial
Workshop

Module Offerings

7503YPCM-SEP-PAR

Aims

To enable students to exploit digital technologies in line with companies' marketing objectives

Module Content

Outline Syllabus:Site creation Content management User centred design Search Engine Optimisation Principles Creating a social media presence Data analysis
Additional Information:Many of the online tools used for this module are industry leading technologies provided by the major search engines ( e.g. Google Analytics, AdSense, Bing Ads). Students should also refer to the Smart Insights web resource (www.smartinsights.com)

Assessments

Report