Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Tutorial
Workshop
Module Offerings
7503YPCM-SEP-PAR
Aims
To enable students to exploit digital technologies in line with companies' marketing objectives
Learning Outcomes
1.
Critically appraise and evaluate the routes to establishing a company presence online through web site design and social media
2.
Critically evaluate best practice methods for a company's online presence.
3.
Execute optimal web presence through usability, accessibility and SEO
4.
Extract and evaluate data, providing comprehensive recommendations through
representation and analysis
Module Content
Outline Syllabus:Site creation
Content management
User centred design
Search Engine Optimisation Principles
Creating a social media presence
Data analysis
Additional Information:Many of the online tools used for this module are industry leading technologies provided by the major search engines ( e.g. Google Analytics, AdSense, Bing Ads). Students should also refer to the Smart Insights web resource (www.smartinsights.com)