Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Workshop
Module Offerings
7502DIMMGT-JAN-PAR
Aims
To introduce students to the strategy process in a range of organisational contexts and assist them to acquire practical experience in dealing with strategic management issues.
Learning Outcomes
1.
Critically evaluate the key models and tools of strategic analysis.
2.
Critically appraise the main approaches to the achievement of competitive advantage.
3.
Relate the origins of strategic analysis to the development of clear organisational strategy with justification and strategies selected.
4.
Develop strategic plans that demonstrate an appreciation of structural, cultural and behavioural issues involved in successful change.
5.
Synthesise the input of current strategic aims within the strategic decision making process.
Module Content
Outline Syllabus:The nature and scope of strategic management in different organisational contexts and its historical development.
Review a range of strategic decision making styles and processes.
Macro and micro environmental analysis.
Role of market positions and resource capability in delivering and sustaining competitive advantage.
Corporate strategy for multi-business firms.
International strategy.
Implementation of strategy and managing strategic change.
Additional Information:Introduction to the strategy process; tools and techniques within this discipline; contextual differences which affect strategic decision making in particular organisations. Coursework is integrated into the business simulation.