Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Tutorial
Module Offerings
7160DMKT-APR-MTP
7160DMKT-JAN-MTP
Aims
This module provides supervision to enable students to develop and execute a research project, applying concepts from both digital and the wider marketing literature, research methodology concepts and techniques to a specific problem or scenario.
Learning Outcomes
1.
Source and critically evaluate a body of academic literature relevant to the research problem or scenario.
2.
Critically appraise and apply a variety of research methods and techniques to collect, analyse, interpret and present data to ensure research aims are appropriately achieved.
3.
Draw evidenced conclusions and make realistic recommendations underpinned by both data and academic literature.
4.
Demonstrate effective time management skills in completing the project within an agreed timescale.
Module Content
Outline Syllabus:Introduction to the aims and objectives of a digital marketing issue or problem
Setting the terms of reference for the project
Critiquing the literature
Constructing the research data collection process
Producing/interpreting coherent results
Writing and reflecting throughout the process
Module Overview:
Develop and execute a research project with guidance and supervision. Apply concepts from both digital and wider marketing literature, along with research methodology concepts and techniques, to a specific problem or scenario.
Develop and execute a research project with guidance and supervision. Apply concepts from both digital and wider marketing literature, along with research methodology concepts and techniques, to a specific problem or scenario.
Additional Information:Students will meet with their appointed supervisor to discuss the research process, and agree on a timetable for targets to be established and a reasonable and realistic deadline achieved.