Teaching Responsibility
LJMU Schools involved in Delivery:
Leadership and Organisational Development
Learning Methods
Workshop
Module Offerings
7103LODMBA-APR-MTP
7103LODMBA-JAN-MTP
7103LODMBA-SEP-MTP
Aims
The aim of the module is to enable students to assess the relationship between strategy and practice in operationalising a business opportunity; specifically, a product, service, or other idea identified as a part of the Exploring Strategy for Organisations module. Students are expected to develop a holistic approach to understanding the application of strategy. This module introduces students to the importance of a systemic approach to identify, understand and analyse challenges and opportunities for operationalising strategies across key business functions in an integrative manner.
Learning Outcomes
1.
Apply critical understanding of operational trends, theories and frameworks associated with financial management, marketing, and operations management used to translate strategy into operational practice
2.
Gain an understanding of key relationships and engagement challenges and enablers to create optimum conditions for operationalising strategy
3.
Critically consider the methods, tools, skills and competencies required to operationalise strategy through projects
4.
Evaluate key aspects of practical and achievable operational goals and objectives in order to deliver the desired strategy outcomes
Module Content
Outline Syllabus:Finance and accounting including sources of finance and funding
Budgeting/cash flow management
Risk Management, business continuity and crisis management
Project management
Decision-making
Implementing digital solutions/software
Segmentation, Targeting and Positioning (marketing)
Consumers, markets and trends
Relationship management (customers, board, shareholders, internal and external stakeholders)
Strategic brand management and communication Public Relations and Public / Corporate affairs
Workforce enhancement strategies e.g. performance management
Workforce planning
Diversity and inclusion
Business processes and process management
Supply chain management and supplier management
Performance management systems
Module Overview:
You will assess the relationship between strategy and practice in operationalising a business opportunity. You will study a variety of operational activities such as financial management, communications and operations and will develop a holistic approach to understanding the application of strategy. You will learn the importance of a systemic approach to identify, understand and analyse challenges and opportunities for operationalising strategies across key business functions in an integrative manner.
You will assess the relationship between strategy and practice in operationalising a business opportunity. You will study a variety of operational activities such as financial management, communications and operations and will develop a holistic approach to understanding the application of strategy. You will learn the importance of a systemic approach to identify, understand and analyse challenges and opportunities for operationalising strategies across key business functions in an integrative manner.
Additional Information:Part of MBA
For Students on the Apprenticeship (SLMDA - 36519) the following standards are covered -
B5/ B6 Initiates and leads change in the organisation; creates an environment for innovation and creativity, establishing the value of ideas and change initiatives and drive continuous improvement
C1/C2/C3/C4 Understands ethics and values-based leadership; regulatory environments, legal, health and safety and well-being and compliance requirements; corporate social responsibility; risk management, environmental impact and cyber security
C5/C6/C7 Understands competitive strategies and entrepreneurialism, approaches to effective decision making, and the use of big data and insight to implement and manage change
D1/D2/D3 Understands financial strategies including scenarios, modelling and identifying trends; application of economic theory to decision-making, and how to evaluate financial and non-financial information
D4/D5 Understands financial governance and legal requirements; and procurement strategies
D6/D7 Oversees financial strategies/ management, results and setting of organisational budgets; and challenges financial assumptions underpinning strategies
D8 Is accountable for decisions based on relevant information e.g. Key Performance Indicators/ scorecard
D9 Uses financial data to allocate resources
D10 Can oversee procurement and supply chain management and contracts
F3 Understands approaches to strategic workforce planning, including talent management, learning organisations, workforce design, succession planning, diversity and inclusion
F8/F9 Ensures workforce skills are utilised, balancing people and technical skills; encourages continual development
G2/G3 Has knowledge of the external political environment and how to use diplomacy with diverse groups of internal and external stakeholders
G4 Understands working with board and company structures
G5 Has knowledge of brand and reputation management
H2 Judgement and challenge
H3 Courage and Curiosity
H4 Valuing
H5 Professional