Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool Business School

Learning Methods

Workshop

Module Offerings

7021DMKT-SEP-MTP

Aims

To enable students to exploit digital technologies in line with companies’ marketing objectives

Learning Outcomes

1.
Critically appraise and evaluate the routes to establishing a company presence online through web site design and social media
2.
Critically evaluate best practice methods for a company’s online presence
3.
Execute optimal web presence through usability, accessibility and SEO
4.
Extract and evaluate data, providing comprehensive recommendations through representation and analysis

Module Content

Outline Syllabus:Site creation Content management User centred design Search Engine Optimisation Principles Creating a social media presence Data analysis
Module Overview:
This module enables you to exploit digital technologies in line with company marketing objectives.
Additional Information:Many of the online tools used for this module are industry leading technologies provided by the major search engines ( e.g. Google Analytics, AdSense, Bing Ads). Students should also refer to the Smart Insights web resource (www.smartinsights.com)

Assessments

Report