Teaching Responsibility

LJMU Schools involved in Delivery:

Humanities and Social Science

Learning Methods

Lecture

Off Site

Seminar

Tutorial

Module Offerings

7003MC-SEP-MTP

Aims

1. To contextualise the evolution of new media and its perceived social purposes 2. To critically examine the relationships between people, organisations and digital media technologies 3. Evaluate current research in digital cultures

Learning Outcomes

1.
Discriminate between scholarly critiques published in the field of Mass Communications
2.
Critically assess how digital media forms are used within professional contexts
3.
Provide a sophisticated evaluation of how media technologies structure the culture of everyday life

Module Content

Outline Syllabus:The Internet and Web 2.0; Using spatial metaphors to understand social media practice; Digital public communications; Marketing Liverpool’s cultural heritage online; Strategies for marketing the arts in Liverpool; Digital archiving and location-specific media; Social media and amateur photography; Ethical dilemmas in researching social media
Module Overview:
This module aims to:
  • contextualise the evolution of new media and its perceived social purpose
  • critically assess how popular cultural practices are informed by changes in the commercial use of new media
  • evaluate current research in digital culture
Additional Information:The module is particularly interested in the appropriation and use of new media technology, by different social groups and its ongoing cultural influence on everyday life.

Assessments

Report

Dissertation